Analogue Conference is a unique one day celebration of all that is tactile, useful, comforting and exciting about things that are distinctly non-digital taking place on Wednesday, November 14th 2012 at Conway Hall, London.
Much is said about digital this, digital that and we love a bit of 010101010101 as much as anyone, but no matter how long we travel along the digital highway we still need to pull over and pick up a piece of print, take a record from a sleeve or wind on a roll of film sometimes!
The growth and passion for tangible, tactile experiences in an occasionally flat, digital age are growing. Analogue is providing innovative new business opportunities within a digital marketplace. New Analogue brands are being formed that are more about pioneering than preserving. The hunger for tangible experiences are growing; in 2011 there was a 40% growth in the sales of vinyl records, this was against a wider music industry who’s sales are in decline.
The conference features a high profile programme of internationally renowned speakers explaining how important and relevant analogue technologies, processes and objects still are to contemporary society. We will challenge speakers to share their love of analogue and their ideas about its role in a digital age or just their interesting tales of analogue adventures. The day isn’t about dissing digital – it’s about celebrating everything we love about the non-digital world and perhaps considering ways that digital can help some of this stuff to stay current, grow and become an important part of our lives. The expected audience will be a mix of creatives and ideas folk – likely to be music, film, photography, design, art and print buffs and to be of an entrepreneurial nature.
It isn’t about dissing digital – it’s about celebrating everything we love about the non-digital world and perhaps considering ways that digital can help keep some of this stuff current.
Early Bird Tickets are on sale now, and you can buy online (see told you we liked digital).